MarLi is an advisory that helps business owners structure for growth and exit.
What we believe
Every owner leaves one day.
Most only start thinking about it when someone else forces the question. We'd rather you see your business clearly long before that day comes.
A read, never a score.
A score labels you. A read shows you what's open.
The business, never the people.
When something's weak, it's how the business is set up. It's never about whether someone is good enough.
What’s in a name?
MarLi comes from two names.
Tamar is the date palm. It grows in the harshest ground, tall and upright, and still bears fruit. It stands for growth through adversity, and for staying true to what you are.
Lily stands for something purer: the way an owner sees their business, with the hope they had on the first day.
Put together, they’re what we’re here for. A good exit rewards more than the balance sheet. It does right by the years you’ve put in, by what a buyer saw in your business, and by the growth it still deserves.
01
Our own framework, tested on a real exit.
How we work
Everything MarLi uses was built inside a working agency, with real clients, and tested on a business that was grown and sold.
02
The right people in the room.
03
Then, it's your call.
MarLi works with a bench of specialists, brought in when your business needs them.
One to one with the owner, workshops with your leadership, training for your team, or a full diagnostic of the business. You choose what fits, and how far we go together.
Founded by Selene Chin
30 years in business
10 markets across Asia
1 agency built and sold
I've sat in your chair.
I started as an account executive in an advertising agency, trained the old way: mounted boards, contact reports within 24 hours, rehearsals before every presentation. Somewhere along the way, I got more curious about the businesses behind the work than the work itself. How it made money, why some teams held together and others didn't, what kept owners up at night.
That curiosity took me beyond agencies. I've consulted with startup founders and business owners, and sat inside more business setups than I can count, each with its own way of running, and its own blind spots.
Then I built TRIAD, ran it as sole director, and sold it. That sale showed me what a buyer actually looks for, and how much of it an owner can't see from the inside.
MarLi is everything I learned along the way.
The people I trained now hold senior roles in agencies, a regional bank and an advisory firm. I wrote Fuzzy Goals, a business parable on leadership alignment, under the pen name Lili Chien, spent two years as an adjunct lecturer at Temasek Polytechnic and built Ten Days In, the diagnostic at the heart of MarLi.
30 years in business
10 markets across Asia
1 agency built and sold
Four ways to work with MarLi
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01 Diagnostic
A deep read of where your business stands today.
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02 · Advisory
Working alongside you as you make the changes.
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03 · Workshops
Getting your leadership team to see the same picture.
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04 · Training
Building the skills your team needs to carry the business.
