Make the agency stronger

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Free the owner

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Get ready for what's next

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Make the agency stronger 🟣 Free the owner 🟣 Get ready for what's next 🟣

Running an agency is complicated.

You're responsible for the clients, the people, the money, the growth and somehow, you're still expected to have a life outside the business.

Sometimes the agency needs changing.
Sometimes the owner needs someone to think with.
Sometimes the team simply needs to get better at doing the job.

And it's overwhelming to have to carry all of that yourself.

Trust me. I know.

Tell me about it

I've been where you are.

My name is Selene. Many will remember me as the owner of TRIAD, a creative agency.

I entered the industry 30 years ago. And in that time, I've worked across the agency and client sides, built teams, run businesses, dealt with the numbers, won work, lost work, gone through multiple transformation cycles, scaled agencies, made expensive mistakes and eventually orchestrated the most significant sale of my life: I sold my own agency.

Running an agency as a sole director, I wore many hats. I had to simultaneously develop new business, hold our operations steady, keep an eye on numbers, and manage a team. It was a lonely job. Many times, I wished I had a confidante. Someone who knew exactly what I was going through, who’s lived through and has the experience to guide me to make better decisions. Now, I want to help agency owners realise the personal and business aspirations they have in starting an agency.

Every framework I use was built on the job, in my own agency, with my own clients. When we talk, we start with your business and use only what fits.

Sounds good? Let’s talk.

Selene Chin, Principal Consultant, MarLi

With AI, the networks and budgets all shifting, the agencies that do well are the ones that don't need their owner for everything.

MarLi Advisory for Business Owners

It doesn’t have to be so hard.

○ Make the agency stronger
New business that doesn't need you in every room.
A team that keeps up with AI and the market without waiting for you.
Your margins, every month.

○ Free the owner
Decisions made by the people closest to the work.
Effort that goes where it counts.
Time back for the work only you can do.

○ Get ready for what's next
A business worth more because it doesn't lean on you.
The option to sell, step back or keep growing, when you choose.

What can we do together?

  • 01 Agency strengthening

    You know where you want the agency to go. Getting everyone moving in the same direction is another matter.

    I come in as an outside eye to diagnose the blind spots, get your team aligned around a common goal, and turn that goal into action. Typically over three months, we'll strengthen your agency’s foundations whether you're building for growth or preparing for exit.

    Available as a three-month engagement, from diagnosis to implementation.

    Best time to start is now.

    Let's start

  • 02 Agency owner coaching

    You shouldn't have to learn everything the hard way.

    Tap into 30 years of agency experience, practical know-how, trusted partners and hard-earned lessons. Confidential and focussed 1:1 discussions and use our time to talk through the difficult decisions before you make them.

    Available by the hour, when you need it.

    First call is on me.

    Book a chat

  • 03 Competency training

    The game has changed. Time to raise the bar.

    From sharper suits and stronger creatives to cross-training and new capabilities, I bring in the right expertise to strengthen the craft and keep your people evolving.

    Available as focused training programmes, tailored to what your agency needs.

    I’ll bring tools that will help your team.

    Learn more about Suit School
  • MarLi Advisory for Business Owners

    TRIAD started as three people. I built the processes, reporting and planning early, so it wouldn't run on me forever.

  • MarLi Advisory for Business Owners

    People I trained now hold senior roles in agencies, banking, financial advisory and cybersecurity. Some run agencies of their own.

  • MarLi Advisory for Business Owners

    Years in the industry · markets on the ground · agency built and sold

  • MarLi Advisory for Business Owners

    I've worked inside global networks, independent boutiques and homegrown shops, then built my own. I know where each one breaks.

  • Grow well, Exit better. MarLi Advisory for Business Owners

    It took me 30 years to hone this system. TRIAD was built on it, grew on it, and sold on it. I’m excited to share my learnings, experience, and winning formulas with fellow agency owners.

    Let's chat