Grow, scale, innovate, automate, integrate,
and also
Nurture, control, lead, sell, farm, manage.
Running an agency is hard and complicated. It can be overwhelming to carry it all by yourself. But it doesn’t have to be like this. Trust me, I know.
I have been where you are now.
My name is Selene. Many will remember me as the owner of TRIAD, a creative agency.
I entered the industry 30 years ago. And in that time, I've worked across the agency and client sides, built teams, ran businesses, dealt with the numbers, won work, lost work, gone through multiple transformation cycles, scaled agencies, made expensive mistakes and eventually orchestrated the most significant sale of my life: I sold my own agency.
Running an agency as a sole director, I wore many hats. I had to simultaneously develop new business, hold our operations steady, keep an eye on numbers, and manage a team. It was a lonely job. Many times, I wished I had a confidante. Someone who knew exactly what I was going through, who’s lived through and has the experience to guide me to make better decisions. Now, I want to help agency owners realise the personal and business aspirations they have when they start an agency.
I've been where you are.
I'm Selene. Many of you will know me from TRIAD, the agency I built and sold.
In 30 years, I've worked on both the agency and client side, built teams, won work, lost work, scaled up, made expensive mistakes and, eventually, sold my own agency.
As sole director, I ran new business, operations, the numbers and the team, often in the same day. It was lonely. I often wished I had someone who'd been there to help me make better calls. That's who I want to be for agency owners now.
What can we do together?
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Diagnostic
A deep read of where your business stands.
Ten Days In
How your business really runs, from the inside.Belief at First Touch
How your market sees you, from the outside. -
Workshop
Getting your leadership team to see the same picture.
Fuzzy Goals
Turn the vision in your head into one your leadership team can act on, together. -
Advisory
Working alongside you as you make the changes.
Pacing
A three-month engagement with the business. It follows Ten Days In: we get the first changes moving with your team, set the rhythm, then step off. Scoped, with an end date.
One to one with the owner, by the hour. Ongoing, whenever they need to think something through. No fixed end.
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Training
Strengthen the people who hold it together.
Focused programmes for your team, built on your own client cases, so it gets used on Monday.
Every framework I use was built on the job, in my own agency, with my own clients. When we talk, we start with your business and use only what fits.
