Where suits learn to hold the room.
A day and a half with your account servicing team. Practical suit training, rebuilt for the business agencies are in now.
Do the maths
Do you find yourself being called into client call often, especially when there is a fire to put out? What about those ‘key’ meetings your clients insist you are in the room for? And those times when you client calls you up just to tell you the changes they need?
If your time is worth $200 an hour, and you spend even just 5 hours a month on client calls your account team could be handling, that's $1,000 a month. Every month.
Multiply that by the years you've been doing it, and you'll see the real number.
Account servicing is the one role you cannot afford to outsource.
You can outsource almost anything now. Creative, media, production, even strategy to some extent. The one function you can't outsource is the person who sits with the client, reads what they're really asking for, sells the idea, protects the work and spots the opportunity before it's gone. In old agency language, we call that person a suit (because, in those days, an account servicing person would likely be the only person to literally wear a suit to work). When that function is strong, the whole agency runs better - briefs are smoother, clients are happier, creatives have more room to play with, and your numbers are likely to become predictable. All music to an agency owner’s ears.
Account servicing is the one role you can't outsource.
You can outsource creative, media, production, even strategy. You can't outsource the person who sits with the client, reads what they really want, sells the idea and protects the work. We used to call them suits. When they're strong, briefs run smoother, clients stay happier and your numbers get predictable.
Just imagine this:
Your client conversations feel easy. You talk about the new creative approach your team's been trying. You test the waters on a project your suit picked up on their corridor walks. And you know this client's revenue and target off the top of your head, because you built the account plan together.
Your role just got bigger, because your suit levelled up.
Just imagine this:
Your conversations with your key clients are planned and with ease. You chat with them directionally about the new creative approach your team has been trying. You can suss them out on a new project your suit had cued you on as they do their corridor walks. And, you know, at your finger tips your revenue and your target for this client because you’d done the account plan with your suits.
Your role has just got bigger, because, your suit has levelled up.
1. 5 days · S$6,500 for up to 8 people · S$780 per additional seat
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1. Role of a suit
Passing a message is a science, and an art. We'll look at what a suit does, and doesn't do, day to day. We'll call out bad habits and build new ones.
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2. Sell that idea!
Selling takes more than charisma… and seniority. We'll learn how to present and position a creative concept, pick up the essentials of salesmanship, and talk about why your CD is sometimes the worst person to sell an idea.
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3. Own the room
Presentation, showmanship and the subtle art of theatre. After all, we're in advertising.
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4. When client says no
Handling objections and building the kind of relationship that holds when the pushback comes.
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5. Margins, and we don't mean bleeds
The financials behind a healthy account, and spotting the job that's quietly losing money.
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6. Farming - the art, the science, the practice
Opportunity spotting and account planning. Who says you have to be a hunter to rake in sales?
Hi, my name is Selene.
Before I ran agencies, I was a suit. A classically trained one, when we had to present work on mounted boards, when we had to call, not message our clients. When briefs were a big thing (sometimes unnecessarily so, IMO but we’ll chat about this), when we wrote contact reports 24hrs after a meeting, and when we properly rehearsed for a presentation.
I've run my own agency, done the business development, farmed the accounts, and personally trained every suit who ever worked for me. The people I trained now hold senior roles at agencies, a regional bank and an advisory firm. Until now, the only way to learn this was to work in my team. Now, you get to hear it all from me.
Over the 1.5 days, your suits will not just learn about theory, they will practice through role plays. I will also put paper to practice with your team through live examples of what your suits experience on a day to day basis.
This course amasses 30 years of my training and experience in advertising agencies big and small, local and international, and with clients from solo founders to CEOs of listed companies. Believe it or not, my career as a suit made me a better person, a better leader and I’m excited to share this skill with more agency folks.
Hi, I'm Selene.
Before I ran agencies, I was a suit. The classically trained kind: mounted boards, calling clients instead of messaging them, contact reports within 24 hours, and proper rehearsals before every presentation.
I've run my own agency, won the business, farmed the accounts and trained every suit who worked for me. They now hold senior roles at agencies, a regional bank and an advisory firm. Until now, the only way to learn this was to work in my team.
Over 1.5 days, your suits practise through role plays and work through live examples from their own week. It's 30 years of agencies big and small, with clients from solo founders to CEOs of listed companies.
Being a suit made me a better person and a better leader. I can't wait to pass it on.
Your trainer, Selene Chin
FAQs
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es. Mixing levels works well, because juniors hear how seniors think, and seniors are reminded what they've stopped explaining.
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Yes of course. I can sign on an NDA before we properly engage.
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The six topics stay the same, and your cases make it specific to your agency every time.
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S$6,500 for up to 8 people S$780 per additional seat
You pay 50% when you confirm, the rest when we are done with the training.